If rising water is the cause, then you have to block it. This is followed by the physical processes behind the moisture penetration: the finest pores and crevices, the capillaries, can rise against the gravity due to the so-called capillary effect. In this way, the wall drains from the floor into the masonry and continues upwards until the whole wall is damp.
On the other hand, barrier layers, which are installed horizontally in the masonry, help. Their goal is generally to create a continuous "capillary layer", which prevents the transmission of moisture in the masonry. Above the created water repellent line, the building fabric can dry out, which is supported by systematic ventilation and application of refurbishing plasters. This is not a fundamentally new idea: some old buildings have such a layer as asphalt and lead sheets, sometimes also glass or glazed bricks, but only at a height just below the ground floor.
For the renewal of the horizontal barrier, there are a number of possibilities which can be roughly divided into mechanical processes and injection procedures.